J.C. Penney Co. is aggressively looking to expand its free-standing stores in an effort to take back business lost to Kohl's in past years, reports The Business Journal of Milwaukee. According to the piece, Penney sees its off-mall strategy as a means to bring its stores closer to consumers. The same strategy has been credited as one of the prime reasons that Kohl's rose to retailing prominence over the past 15 years. What do you see Penney and Kohl's having to do to better compete with each one another?

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