Digital and networked media are popping up in all sorts of retail environments - from the flat video panels - to the gas pump islands at convenience stores - to the elevator cabs at major hotels - to the large screens in sports bars - the TV walls in large electronics stores - to the shelves, aisles, floors, carts and checkout lanes of supermarkets and mass retailers. Does the present expansion of shopper media mean a lasting change is coming in the way brands come to market?

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