Sears, which has been criticized for not doing enough to get its business turned around, thinks it may have found at least one answer to help it reverse its downward spiral. Sears is banking on its Lands' End store-within-a-store concept to help it attract shoppers to its stores to buy clothes even though they've never bought any apparel from the chain before. Will a significant commitment to Lands' End bring in a whole new group of consumers to Sears?

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