Looks can be deceiving. Just walk into the Whole Foods at Columbus Circle in Manhattan and you'll see a long line of people waiting to check out. They're queued up in a similar fashion to the people up at airport ticket counters. At first glance, you'd think that the line would take forever but, in reality, it moves much more quickly than having people find a place on line at individual checkouts. How important are fast checkouts to the consumer perception of service received in the store?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.