New research from TNS Retail Forward presents some sobering insights for CPG brand marketers. Consumers generally will not give a second thought to switching to another brand. What are CPG manufacturers to take from TNS Retail Forward's research? What should this mean for how retailers purchase products and how they visually merchandise stores?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.