Catering to local tastes can bring with it a big payoff for national retailers. That's the finding of a study by Bain & Co., which found that retailers can double same-store profits if they differentiate product, pricing, placement (point of distribution) and promotion based on what consumers in a given area want. Across the board, how advanced would you say large national retailers are in modifying product, price, placement and promotion based on the wants and needs of local consumers?

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