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Hot Issue: Department Stores

10/11/07
FAO and Macy's Seek to Create Holiday Magic, Maybe More

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Two New York retailing icons are hoping to make a hit this holiday in Chicago when FAO Schwarz opens a toy store-within-the-store at Macy's State Street location. If successful, there is something in this deal for both retailers. Macy's, it has been well documented, has found it rough going in the Second City and FAO Schwarz is hoping that a success on State Street will lead to the company opening up store-within-a-stores in Macy's locations around the country. What do you think of the Macy's and FAO Schwarz deal in Chicago?

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