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Hot Issue: Coffee Retailing

1/8/08
Donald Out, Schultz Back In at Starbucks

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Starbucks is facing some challenges as it moves ahead and the company has made the decision that the best person to lead it into that uncertain future is the same man who originally grew the company. Howard Schultz was named to return to the position of chief executive of Starbucks, succeeding Jim Donald who is leaving the company. What do you see as the root causes behind the challenges faced by Starbucks over the past year? Is Howard Schultz the right person to lead the company at this time?

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