A survey of 2,700 corporate buyers worldwide found that 41 percent rated the quality of the sales professionals as "fair" to "poor," with some describing salespeople as "charm school graduates," "leeches" and "rashes." On the positive side, those surveyed ranked salespeople their second choice for information to make buying decisions, above friends and family, losing only to the internet. What do buyers and others at retail want most from the salespeople who call on them?

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