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Hot Issue: Coupons

1/15/08
Kroger and P&G in Digital Coupon Test

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Kroger and Procter & Gamble are involved in a test to deliver coupon savings to consumers sans the paper. Shoppers at the grocery chain can select coupons from offers on the grocer's website and the savings are automatically loaded onto their Kroger Plus Card. When they check out, the savings from their card are automatically processed with their purchases. Will digital mean the eventual end of paper coupons?

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