Limited assortment grocers emphasize store brands in store merchandising. More traditional supermarkets, which still rely heavily on national and regional brands, are putting more of a focus on store brands as consumer acceptance grows and competitive pressures squeeze margins. With the economy hitting a rough patch and consumer prices rising in a variety of areas, some expect to see store brands become more important among consumers looking to save money. Will retailers increase the pace of new store brand SKUs if the economic news continues to be troubling?

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