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Hot Issue: Training

2/27/08
Starbucks Trains, Rivals Seek to Gain

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Customers walking into any of the nearly 7,100 Starbucks across the U.S. today will be greeted with a sign that reads: "Your drink should be perfect, every time. If not, let us know and we'll make it right." That message follows a training session that took place yesterday shutting down every Starbucks for a three-and-a-half hour period. What do you think came out of the training session yesterday for Starbucks and its competitors? Will consumers have a more positive view of Starbucks as a result of the highly publicized event?

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