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Hot Issue: Customer Service

4/17/08
BrainTrust Query: Are frontline employees expendable?

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Unless your Unique Selling Proposition or point of difference is Exceptional Customer Service, there's no reason to sweat it when you lose frontline employees. New employees are excited about their new jobs and will probably have a better attitude and try harder - at least for the first three-to-six months, and turnover will probably reduce your labor costs because you won't have to fund any benefit programs for a while. Do you think many store managers and even retail corporate leaders feel that retail workers are expendable? To what degree are they right?

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