Some reviews have arrived for FoodFlex, Safeway's new online calorie-counting tool. Accessed at www.safeway.com/foodflex, the interactive tool presents loyalty cardholders with a nutritional snapshot of past purchases, as well as food alternatives to help them reach their nutrition goals. What are the benefits as well as the limitations of an online calorie-counting program such as FoodFlex? Should more grocers be pursuing such programs?

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