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Hot Issue: Selling Strategies

5/8/08
Chrysler Seeks to Move Gas Guzzlers with Free Fuel Promo

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Chrysler has a lot of cars to move off dealer lots and unfortunately many are not the fuel-efficient models that are currently so much in demand. To help make it easier for consumers to choose power and speed over longer periods between fill-ups, the automaker is rolling out a new promotion that guarantees owners of select models will pay no more than $2.99 a gallon over the next three years. Do you expect to see more brands and retailers, both inside and out of the auto industry, engaged in fuel promotions in the coming months and years?

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