It was this week in 2006 when RetailWire posted a story and discussion on a then new study by AlixPartners that concluded, rightly so, that retailers cannot be all things to all people. The study confirmed that, instead, retailers should concentrate on owning one or two of the five key criteria that consumers have when evaluating a store. Of the key points of evaluation defined by AlixPartners, which do you think is most important to the largest group of consumers in today's environment?

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