Online coupon users tend to be younger, have larger households, and are wealthier and better educated than clippers of newspaper FSIs and the general population. Eight of ten of these online consumers are more likely to print a coupon if it is relevant to their reading content. That is just part of the emerging picture of today's online coupon printer that came from an online coupon study conducted by Coupons, Inc. What do you think of the potential of online coupons as a customer driver?

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