The consumer products business is pretty competitive and you don't expect to see rivals working together today. Over in the U.K., it would appear to be "expect the unexpected" time as the largest CPG manufacturers and retailers are looking to "share rides" to move product through the supply chain while reducing fuel costs and carbon emissions at the same time. Do you know if U.S. companies are exploring a similar truck-sharing program to that in the U.K.? Would such a program be workable here?

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