Safeway announced yesterday that it has hired Diane Dietz, a former executive with Procter & Gamble who has been credited with having reinvigorated the Crest brand, as the supermarket chain's new executive vice president and chief marketing officer (CMO). What advice do you have for Diane Dietz as she makes the switch from the manufacturer side to retail?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.