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March 16, 2004
PRESS RELEASE
- FOR IMMEDIATE RELEASE
Editorial inquiries,
contact:
George Anderson
908-709-1690
geoanderson@retailwire.com
Announcing
RetailWire 2.0 -- Improvements Offer Higher User Productivity
- New
features
- Improved
navigation
- Richer
resources
- Higher
productivity
With
two years under our belts and thousands of Discussion
topics in our knowledge bank, we wanted to make RetailWire
a better resource for you. We wanted to:
- Bring
our archives closer to the surface,
so relevant material would be only one or two clicks
away.
- Find
more apt ways of organizing the content, to inspire
you to draw comparisons from subject to subject, across
channels and business disciplines.
- Provide
new specialized Discussion areas
to give some of the smartest folks in our industry
a platform for investigating newly emerging marketing
trends and business processes.
-
Bring more resource offerings to the table,
to extend RetailWire's capabilities as a destination
for research and analysis.
So
here's RetailWire 2.0. It's just the beginning of our
phase two. With the help of our talented programmers,
we've made important infrastructure changes that will,
in coming months, enable us to do more and make your
RetailWire experience even more productive.
Some
details of what you'll find:
NAVIGATION
- New
TABS across the top of each page provide quick access
to all major sections.
- At
the top of the right column, a sub-menu of handy features
for research, industry networking and support.
-
Bordering down the right side, one-click access to
relevant content in all forms.
HOT
ISSUES
In
place of broad "Info Center" topic categorizations..."General
Retail", "Grocery", "Beverages",
etc... we've re-organized our Discussions by trends
and niche topics. Each Discussion article is now flagged
with it's most closely related "Hot Issue"...such
as rising concerns over "Obesity" and the
"Aging Population" or controversial new technologies
such as "RFID" and "Biotechnology",
or fundamental business principles, like "Customer
Retention", "Management Advice" and "Ethics".
Now, with one click on the Discussion's Hot Issue link,
you'll see our complete archive on each subject.
RETAILWIRE
IN-DEPTH
RetailWire's
editors are teaming up with experts in specialty fields
to create In-Depth knowledge centers. Come here for
perceptive analysis from specially recruited panels,
relevant headline news and downloadable resources to
round out your understanding in critical business areas.
Kicking it off...LOYALTY MARKETING, with assistance
from a panel headed by John Hennessey of Concept Shopping.
And coming soon...ETHNIC MARKETING, moderated by Bill
Bishop of Willard Bishop Consulting, Terry Soto of About
Marketing Solutions, and David Morse of New American
Dimensions.
HEADLINE
NEWS
The
same fast-breaking retailing news items from industry
sources across the globe that you see in our daily email
DELIVERY...now conveniently displayed on our website
and archived chronologically.
TIPS
and IN-SITES
Business-building
ideas and advice produced in cooperation with leading
industry suppliers and organizations. We're now displaying
these more prominently on banners throughout the site,
on the "tabs" bar, and down the right column.
Check them out. We're confident you'll agree they're
truly valuable resources.
RETAILWIRE STORE
(Well...we
are talking retail here. Maybe we can try our own hand
at it.) In addition to best-of-class products from Trade
Dimensions and Retail Forward, through a special arrangement
with Datamonitor, we now offer hundreds of reports featuring
the latest consumer insights, market trends and category
profiles. If you buy industry reports, we think these
are among the best. Help support RetailWire by buying
them here! You'll get the same prices...and often substantial
discounts...as when buying direct.
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FEEDBACK
PLEASE!
We'll be continuing with our refinements and upgrades
in months to come. You're suggestions and opinions would
be greatly appreciated: info@retailwire.com
###
About RetailWire.com
RetailWire is a unique
online news analysis and discussion forum, which launched
in February 2002. RetailWire goes beyond conventional
headline news reporting. Each business morning, RetailWire
editors pick news topics worthy of commentary by its
"BrainTrust" panel of industry experts, and the general
RetailWire membership. The results are virtual round
tables of industry opinion and advice covering key dynamics
and issues affecting the retailing industry.
Membership to RetailWire
is free to all qualified retail industry professionals.
Over two-thirds of members are in top executive or senior
management positions, representing a broad cross section
of retail channels and the companies that supply them.
RetailWire is supported
via sponsorships by leading retail suppliers and service
organizations. Sponsorship packages take the form of
information-rich "In-Sites"...mini-web-sites within
the RetailWire domain...and frequently updated "Business
TIPS" and "Category TIPS". Current sponsors include
Campbell Soup, ACNielsen, Georgia-Pacific, Procter &
Gamble, Unilever HP and Rodale.
For general business
inquiries, contact:
Rick Moss
973-744-0813
moss@retailwire.com
For sponsorship
information, contact:
Al McClain
203-609-0557
amcclain@retailwire.com
Editorial inquiries,
contact:
George Anderson
908-709-1690
geoanderson@retailwire.com
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