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07/03/08 Millennial Moms Arrive
So long soccer mom! She's being replaced by the 20-to-30 year-old Gen Y generation female just starting to have babies. Long described in numerous and often contradictory ways, her traits are taking on fresh nuances as the echo-boom generation reaches motherhood. How do you think Millennial/Gen Y Mom will differ from the Gen X and Baby Boomer mom? What does this mean for brand marketers and retailers?
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07/03/08 Cities Rebound as Suburban Living Costs Soar
Most people who live in American suburbs are not seriously thinking of moving to the nearest city, but as articles in Atlantic Monthly, The New York Times and Newsweek point out, the cost of living the Pleasant Valley Sunday kind of life is making urban dwelling seem more attractive from a dollar and cents perspective. Do you expect to see larger numbers of consumers moving from suburban to urban areas?
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07/03/08 Starbucks Takes Step Back to Move Forward
Starbucks had previously announced it would slow the pace of new store openings in the U.S. and now the coffee giant has announced plans to shutter 600 underperforming stores this summer. Will Starbucks' store closings along with the other moves the company has made this year reinvigorate the business or will it still be searching for answers in the year ahead?
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07/02/08 Violence at Retail
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07/01/08 Wal-Mart's Logo Change (...er, we mean Walmart)
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06/24/08 Amazon.com Invades Staples' Territory
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BUSINESS TIPS

From Unilever:
Unilever Trip Management Report - 2008
Turbulent Times Part 1: How Different Income Groups are Coping
From Nielsen:
Consumer Insights
LOHAS Consumers: Finding Keys to Shopper Loyalty
From Diamond:
Tech Transformations - Enterprise Growth
The Sales & Marketing Agency as a Strategic Asset
From DemandTec:
Trade Promotion Collaboration
Five Steps to Successful Collaboration: #4 - Establish Collaborative Tools
From Concept Shopping:
Targeted Marketing APPLIED
Getting More Miles Per Visit
From Monsanto:
Supporting Agricultural Sustainability
Video Series - Part 3 - Conservation Tillage
From SmartReply:
Advances in Customer Specific Marketing
Overcoming Critical Marketing Challenges - 2008 Part 2: The Fall of Mass Media
From Oracle:
Planning Retail Growth & Innovation
Strategic Technology Partnerships: Guiding the 'Middle Way'
From HCL:
Offshore IT Service Partners for Performance Retailing
The New eCOMMERCE Paradigm: Part 3 - Managing the organizational impact
From Campbell:
Growth Through Innovation
The Health-Conscious Consumer: Building on Beverage Wellness Credentials
From Nestle Purina:
Pet Care Category Growth Drivers
Four Great Merchandising Solutions! (You shouldn't design pet care like other departments.)
From Interactive Edge:
Meeting Retailer Expectations
Actionable #19: Embedding Reusability in Analytics to Develop Best Practices
From HSBC:
Best Practices in Consumer Payment Programs
Part 3 - Building blocks of a successful branded payment program.

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