Retail News

7-Eleven rolling out its biggest TV campaign in years

The Wall Street Journal 04/28/2021

7-Eleven plans to spend $70 million this year, more than double what it spent in 2020, to rebrand the chain in the minds of consumers. The commercials will depict a wide variety of customers who shop in the chain’s stores. The campaign, “Take It to Eleven,” is directed by Harmony Korine, director of “Spring Breakers.”

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