Braintrust"The goal is survival. Retailers now are making some of the most difficult, traumatic decisions they have ever faced and there is no room for sugar coating or positioning."
Braintrust"More remote working and more physical distancing will drive more usage of personal products – as opposed to products related to any social activities."
Braintrust"Change is scary and when it's coupled with highly disruptive technology, the unknown is amplified."
The Wall Street Journal 03/31/2020
The Washington Post 03/31/2020
Fast Company 03/31/2020