Adidas CEO not interested in selling Reebok
May 12, 2017
Kasper Rorsted, chief executive of Adidas, is confident the company’s restructuring plan will return it to profitability and he doesn’t think it needs to sell its Reebok brand to get there. Reebok reported a 13 percent increase in sales during the first quarter, but the company said it did not expect to keep up that pace for the rest of the year.
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