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Adidas is counting on Beyonce’s Ivy Park to outdo Kanye’s Yeezy brand

CNBC 01/16/2020

Adidas struck gold when it launched Kanye West’s Yeezy brand in 2015. Adidas thinks it will eventually do even better with the Ivy Park athletic wear brand from Beyonce. Queen Bey, as her fans call her, has over 133 million followers on Instagram, according to Bank of America Merrill Lynch.

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