Retail News

Allbirds imposes a carbon tax on itself

Fast Company 04/22/2019

Since its founding, the sneaker brand, Allbirds, has emphasized using renewable materials such as wool and other items in an effort to reduce its carbon footprint. After a self-assessment, however, the company realized that it was unable to get to a carbon neutral position. That’s when the company made the decision to launch a carbon tax on itself by planting trees and investing in clean energy projects to offset its negative impact on the environment.

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