Retail News

Amazon gets set to take on Victoria’s Secret

The Wall Street Journal 02/10/2017

Amazon.com will begin selling its own line of women’s intimate apparel on its U.S. website in coming weeks, according to unnamed sources reportedly familiar with the e-tailer’s plans. Amazon recently began selling bras under the Iris & Lilly label for under $10 in Europe. The low price point is in contrast to bras sold by Victoria’s Secret and others that typically retail at around $40.

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