Retail News

Amazon opening up Prime membership to low income consumers

The Wall Street Journal 06/06/2017

Amazon.com is dropping the price for a Prime membership from $10.99 a month or $99 annually to $5.99 a month for low-income consumers. To qualify initially, consumers will need to produce cards used as part of the  Supplemental Nutrition Assistance Program (SNAP) program. Amazon plans to add additional ways for consumers to qualify in the future.

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