Amazon Uses Extras to Inspire Purchases

April 5, 2004

Amazon.com is finding that special offers, such as access to deleted scenes, can help keep DVD shoppers loyal, who may stray to new competitors such as Netflix, says one Motley Fool columnist.

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Amazon Uses Extras to Inspire Purchases

April 5, 2004

Amazon.com is finding that special offers, such as access to deleted scenes, can help keep DVD shoppers loyal, who may stray to new competitors such as Netflix, says one Motley Fool columnist.

Recent News