Amazon’s everything store approach could work against it

Larry Chen, managing partner at Volition Capital, said that being the everything store has traditionally been a strength of Amazon.com, but a proliferation of products on the platform could be causing shopper confusion, which might lead consumers to seek out simpler online buying experiences. “Who wins in the e-commerce shift? Obviously, Amazon is dominant today,” Mr. Cheng said. “Target, Walmart, others are growing in their e-commerce share in the tens of billions of dollars of online sales, and then you have a number of pure play e-commerce emerging players like Chewy in the pet food space and Wayfair in the furniture space and many others that are growing quite aggressively as well. So I think you see the playing field of e-commerce becoming much more competitive.”