Retail News

Americans are putting D2C cereal on the breakfast menu

Fast Company 06/28/2019

Many people questioned whether consumers would order a case of cereal (four boxes) priced at $39 plus shipping even if it contained less sugar and offered a better nutritional profile than most mass-produced ready-to-eat varieties. Magic Spoon, the direct to consumer digital brand launched in May, says business is good as younger consumers are going back to eating cereal again.

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