Businesses that provide one-hour shampoo and blowout services as well as body waxing and eyelash extensions report seeing their traffic pick up in January. “Resuming pre-pandemic grooming behaviors is one way that consumers are indicating greater comfort and return to normal,” said Maria Steingoltz, managing director with L.E.K. Consulting. “Consumers are eager to see their service providers with whom they often have personal connections and resume ‘normal’ behaviors like traveling and seeing family and friends.”