Among Nike’s aggressive D2C growth plans are new retail concepts
December 20, 2022
Nike has shaken up its retail partnerships in recent years, ending wholesale relationships with major sites and chains with the goal of gaining more control over its own fate through stronger direct-to-consumer relationships. One thrust of its strategy is the cultivation of new retail store concepts, like the “Jordan World of Flight” store opened in Milan last week. As described in a press release, “World of Flight is at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and a platform to demonstrate the universal language of the Jumpman [aka Michael Jordan].”
Recent News
Popeyes Adds Menu Hack Double Stack Sandwich in the UK
Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.
JCPenney Announces a New Rewards and Credit Program
This new program could potentially return half a billion dollars to America’s families.
Starbucks Improves Its Iconic Cold Cup
The company aims to further its commitment to be a resource-positive business.
Netflix Makes Major Changes to Its Plans
Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.