Retail News

Analyst says Google could wreck Amazon Echo with Home Mini giveaway

MarketWatch 06/28/2018

Morgan Stanley’s Brian Now says it would cost Google parent Alphabet about $3.3 billion to give a free Google Home Mini smart speaker to every household in the U.S. Doing so, would negate much of Amazon’s lead in the smart speaker market and Google would deliver a return five times the investment in about five years.

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