Retail News

Apple store associates focus on informing, not selling, customers

9to5 Mac 06/20/2018

Associates working in Apple’s 500+ stores around the globe are told to focus on telling customers something they don’t know about the company’s technology that will help enrich their lives. Sales, according to Angela Ahrendts, the leader of Apple’s retail operations, will follow.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!