Retail News

Apple’s first retail presence came close to being a cafe

Fortune 02/15/2017

Back in 1996, prior to Steve Jobs’ historic return to Apple, the company was on a downward slide, and yet the notion of investing in physical store locations was being seriously considered. Interestingly, though, the concept the company drew up was more along the lines of an upscale cyber cafe than the type of experiential retail showcase that would eventually become a reality.

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