Retail News

Apple’s retail chief tells associates to reject unions

Engadget 05/26/2022

An internal video featuring Deirdre O’Brien, Apple vice president of people and retail, included a message to store associates that individuals leading efforts to organize stores do “not have a deep understanding of Apple” or its business. The Apple store employees engaged in organizing their coworkers have accused the tech giant of engaging in union busting activities.

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