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  • Posted on: 12/16/2021

    Print catalogs help customers unplug for the holidays

    We spend tens of millions of dollars on printing and mailing catalogs every year due to our customer demographic. It's a fascinating industry with an infinite amount of metrics you can use to measure performance. We still get ~10 percent of our orders from mailed-in order forms, and another 50 percent call-ins using their catalog code. If you're anything like me you'll take a look at the catalog and then jump online to place an order for something you see in there that you like. Our customers love the catalog. They're more comfortable with it than online as it seems you're hearing about cyberattacks every other week on the news. It's safe, familiar, and also doubles as advertising for our online customers.
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