PROFILE

April Sabral

President & Founder, retailu.ca
I have over two decades of Leadership within retail sales and operations, also a certified leadership coach. I now help retailers build their people through live, and online leadership development programs as well as provide consulting around operations and strategy. retailu is a online leadership development platform that focuses on skill-building courses for retailers.
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  • Posted on: 05/31/2020

    Has this digital fashion platform figured out personalized recommendations?

    The sport of shopping is to have others help me and recommend items I may not have selected. This is what always concerns me about making recommendations based only on preferences; working in bricks and mortar for years, this is one of the joys of interacting with a human. However, I think this is going to be successful as most of us like what we like and if the YES can match us with like items, then that's making a consumer journey easier.
  • Posted on: 05/31/2020

    Socially distant Americans find comfort in retail therapy

    I think it is fully dependent on the situation they are in. If you are still in your job and now working from home, of course you will shop as nothing really changed other than you have now moved your office to your living room. And this means they may look for desks, chairs, sportswear (the new office uniform) in replacement of other items they would have purchased previously.
  • Posted on: 05/31/2020

    Is purposeful giving an answer to retail’s inventory glut?

    I think this is a fantastic idea, as many consumers look to see what brands are doing response to the current situation. There is a surplus, why not do the right thing with that inventory and make a difference? I like seeing these stories as there is always something positive out of any given circumstances.
  • Posted on: 01/24/2020

    Can aesthetics cure our throw-away society?

    I think sustainability won't be enough on its own, the total package makes sense as we are a culture of buy what is marketed. However, my 23 year old daughter was home at Christmas and is highly sensitive to the planet and sustainability. Even being around her made me re-think my own usage. So yes, packaging and branding works, but so does peer pressure and influence of those around us. The biggest question I think that also needs to be answered is convenience, as well as pricing.
  • Posted on: 01/24/2020

    Is Trump declaring war on counterfeits or Amazon and other e-marketplaces?

    I agree with Ralph, not a simple answer. However it should be a joint effort. Counterfeits are so good that as a consumer its hard to detect. How can a consumer hold a retailer accountable when they do not recognize a counterfeit?
  • Posted on: 01/20/2020

    What does it take to create a risk-taking, innovating retail culture?

    Listening to the customers and employees and taking calculated risks are necessary in today's retail landscape. I agree with Jeffrey. It must come from the entire C-Suite and this poses the challenge with so many competing priorities today for executives to sift through. It almost becomes which one is the most important, I think what Starbucks has done with their innovation lab for employees in Seattle is something that others should adopt. I heard them speak at Future Stores, last fall and they have a good process in place for their teams to be innovative and try things out. I saw a store that had solar panels on the top that came from an employee!
  • Posted on: 01/20/2020

    Best Buy CEO faces alleged misconduct probe

    It is a difficult one indeed. Working in the field and in retail operations for over twenty years, I am a strong believer in keeping your personal and business relationships separate. However, I also worked with people that met the LOVE of their life and ten years later are happily married with a family. They may have missed this. At the end of the day, performance should be measured on her leadership and if there are no allegations against her then she should be able to continue to lead.
  • Posted on: 01/20/2020

    Is Bose doing the smart thing in closing its stores?

    It makes sense considering they have other avenues for the customer to experience the product. However, it is always sad to see brick and mortar stores disappear. It would be nice to see what they can do in the future with pop-ups these are other ways to have the direct consumer experience the amazing sound quality. I am sure this is not the end for them.
  • Posted on: 01/16/2020

    Burger King sets the dining mood with a ‘Whopperish’ aesthetic

    Got it ... It is catchy though!
  • Posted on: 01/16/2020

    Burger King sets the dining mood with a ‘Whopperish’ aesthetic

    I applaud them for this effort however we know that consumers are now looking for healthy local options, even in the fast-food business. A&W with their no hormones campaign was a good one and always made me feel like it's a better option. McDonald's has moved toward being a cafe and introduced local and healthier options. Is "Whopperishness" a play on the current offering? if so they will have more work to do here.
  • Posted on: 01/16/2020

    Did Trump’s phase one deal with China deliver the goods for retailers?

    The problem is not knowing what will come next. It's hard to say as he's not very predictable, it depends on how he feels. Watch Twitter for an update!
  • Posted on: 01/16/2020

    What does Target’s Christmas miss mean?

    I shopped a Target most recently when in the U.S. for the holidays and was happy with the overall selection where they delivered positive results, so I think they have a good strategy around apparel which is hard to compete with these days. I think the results are strong considering the overall trend in retail brick and mortar right now. I am not concerned. It's also nice to hear Mr. Cornell recognize the hard work of all involved.
  • Posted on: 01/14/2020

    Is Walmart’s Alphabot what the future of e-grocery fulfillment will look like?

    I agree with you Gene, I was in Whole Foods recently and experienced the same thing.
  • Posted on: 01/14/2020

    Consumers want up-to-date online reviews

    I think one of the largest problems retailers face is how to manage the data. Using a voice of the customer survey myself internally helped us tremendously, however, that was just one survey. This needs to become top of mind for retailers to have a strategy around data analytics because even if you use a review platform management system it is still hard internally to manage it and use all the data. As a consumer, I read reviews more and more, I hope they figure out a good way to use all the reviews online to listen to really take heed and listen to the customers -- it's golden information just sitting there.
  • Posted on: 01/14/2020

    Will ‘guests’ love Target even more as Circle members?

    I think the fact that you can vote on a charity for your local store will resonate well with the consumer that is looking for purpose within their experience. More and more consumers are searching for businesses that have a purpose and this is an active way of engaging with that demographic that cares, I like this approach and looks like their customers do too.
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