It is important for brands of all sizes to have a presence on the Amazon platform. But it is important for other brands to know that if they are frustrated with Amazon Retail, they have options. According to Bloomreach, more than half of online shoppers start their product searches on Amazon. If you’re not on Amazon, you’re missing out on consumers who are looking for products like yours. But here’s the key: You don’t have to sell to Amazon to be on Amazon. It’s important that brands don’t cut ties with Amazon entirely. Rather, a brand should take a look at its relationship with the platform and see what it can be doing to better market its products on the site and fulfill quick-ship orders by engaging a third-party, full-service retail partner. These partners can help businesses navigate the vast, complex, and ever-changing arena that is the Amazon Marketplace, and help a retailer’s products reach their true potential.