As a consumer I won't support any business that tries to use race to sell products or services. Anything that is used to promote one race over another is by definition racism. Even if it's done with the intention to "help" one group of people or another. This is not something we can ignore in our society. Until we can move past actions that pick winners and losers based on race, sex, religion, political ideas etc. we will create resentment, division and hatred for each other. Most people don't want to be classified or labeled, including businesses. Nobody should be oppressed because of their identity. These types of actions do not create unity in anyway. This will likely create more problems than they solve.