• fa
    • tt
    • gg

barbara warren

  • Posted on: 12/08/2017

    Amazon is (quietly) upending private branding. Will others follow?

    This creates yet another hurdle for competitors to keep up with the ubiquitous Amazon machine. Their ability to produce, react, and scale is clearly a Herculean advantage. That said, there’s also a vast population of consumers that cares deeply about connecting with a brand’s story and ethos, and want to be part of their community. Amazon can not provide that intimate experience.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.