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barryakirk

CX Practice Leader, Chapman & Co. Leadership Institute
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  • Posted on: 05/17/2022

    L.L.Bean is taking a month-long mental health break from social media

    The bottom line question is an interesting one. Clearly the move is brand aligned -- more importantly, it's values aligned. And by putting action to their words, they are going beyond just giving lip service to the topic of mental health. AND, it has people talking about LLB in a positive way -- how could that be bad for the brand?
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