PROFILE
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bruce Condit

VP Communications & Public Affairs
I direct strategic communications for the Professional Retail Store Maintenance Association (PRSM). PRSM represents the top retail facility executives in the U.S. and Canada. I am responsible for all news releases, media relations, publications and government relations. PRSM publishes a bi-monthly magazine and two eNewsletters per week reaching more than 10,000 leaders in the retail facilities management arena.
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  • Posted on: 03/09/2017

    Has Walmart found a digital answer for empty store shelves?

    The "E" in eCommerce should stand for "evolution," because if you are not evolving you are dying in today's retail environment. Being nimble is not easy for a company the size of Walmart. However, they are making major strides to evolve and meet the ever changing demands of today's consumer. I think they are on the right track. They have an excellent reputation with most of their customers and they definitely have the market share across the nation. I think they are on the right track there too. The test will be whether or not they can identify what will work and roll it out fast enough.
  • Posted on: 03/03/2017

    Will VR/AR keep consumers out of stores?

    According to a recent Accenture study, event 66 percent of Generation Z shoppers still prefer to shop in stores. I agree AR/VR may eventually evolve and make it more convenient to "try" a product at home. However, with even the latest generation still preferring to see products in physical stores, it may take a while for this technology to catch on. The real value of AR/VR right now is its ability to allow store designers and retail facility managers to interact with new store designs to identify physical issues even before the space is built. This has the potential to save millions in re-design and construction costs.
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