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Bill Meyer

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  • Posted on: 01/04/2018

    Have Aldi and Lidl started a grocery price war in the U.S.?

    I have chimed in on Lidl stories when they come up. I am also in the Carolinas where our Lidl seems to be doing well. They got the real estate right in that their high traffic location is comfortable and accessible to the broad market -- I see a little bit of everyone in there. We are very pleased with the quality of their generic staples (especially the organics), the upscale specialty items and their beer and wine. What I don't like is their constant supply chain issues. We are trying to use this as our regular store since it is just blocks away from home, but they are frequently out of eggs, bacon, certain types of milk, half and half, chicken broth, and even more esoteric items like confectioners sugar and cocktail sauce (which they do carry). Employees tell us they ask for stock but it is a crap-shoot if it will arrive. They suggest that we call corporate to complain because they feel powerless. I understand and enjoy the "treasure hunt" aspect of the non-food items and certain seasonal foods, but when there is an empty spot on the shelf for staples that goes unfilled for weeks, that is a major problem. I am afraid these guys are going to blow their chance with the mid- to upper-market folks they are trying to attract to broaden their base. I like saving money, but I can afford to go a mile further to Publix where I know things will be in stock.
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