Brian Crum serves as Executive Editor here at RetailWire. He is an accomplished marketing professional with more than 15 years of experience in both agency and corporate settings, and has worked with major retailers and brands like Walmart, Target, Starbucks, Red Bull, HGTV, Discover, and more. Known for his creativity, strategic thinking, and ability to execute campaigns that deliver real-world results, Brian has led a number of innovative marketing campaigns, driving more than $100 million in revenues across a variety of brands and product lines. An entrepreneur at heart, Brian is always looking for new ways to help brands connect with their audiences in both physical and digital realms. He currently resides in Northwest Arkansas, where he enjoys spending time in the great outdoors with his wife, son, and their two dogs.