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Brad Johnson

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  • Posted on: 03/19/2020

    Does Dick’s Sporting Goods need to hunt for customers?

    Hunting and fishing remain popular in the U.S., and for some these pursuits are a significant source of food. Guns have always had a thin margin no matter the retailer. It's the accessories and apparel that keep sporting goods stores afloat. However, Dick's was never a destination for these types of purchases. It's a no-brainer.
  • Posted on: 03/02/2020

    What makes Trader Joe’s, Trader Joe’s?

    I totally agree, and also find it odd that Aldi (the owner) hasn't tried to adopt some of the Trader Joe's magic. I went to an Aldi once ... that was enough.
  • Posted on: 02/28/2020

    Are email marketers adapting to modern realities?

    Agreed. I rarely even open the ones that are solicited.
  • Posted on: 01/24/2020

    Move over plant-based meat, lab-grown meat is coming

    There are two giant hurdles:
    1. It's cost prohibitive;
    2. People don't even want to eat GMO corn, and they think lab grown meat will be appealing?
    I for one, would not be willing to try it.
  • Posted on: 01/16/2020

    Burger King sets the dining mood with a ‘Whopperish’ aesthetic

    As a younger consumer, this is very appealing to me. It looks like a place I would like to eat. However (as some have already stated), they would probably be better off focusing on cleanliness and revising their menu offerings to suit changing consumer tastes. Chipotle recently debuted their "Lifestyle Bowls" which cater to different consumers based on their diets (Keto Bowl, Vegan Bowl, Whole30 Bowl, Paleo Bowl, etc). Yes, people could do the research and make their own bowl, but I thought it was a clever way to market the same/existing ingredients in a new way.
  • Posted on: 01/07/2020

    Do alcohol and shopping mix?

    It isn't the best, and definitely not the only way to draw people into malls. People are already consuming alcohol at malls. This just allows them the freedom to take one to go, or finish the one they had already started. Americans spent around $40 billion last year on "drunk purchases," most of which were online (with Amazon being the most popular). If anything, this law would allow brick & mortar to share a piece of that pie.
  • Posted on: 01/07/2020

    Do alcohol and shopping mix?

    Incorrect. It is against the law in Virginia to consume alcohol while carrying a firearm (both concealed, or openly carrying).
  • Posted on: 12/20/2019

    Shoplifting gets wild and goes viral

    Unfortunately, a lot are never caught. Video has become less of a deterrent. Just look at the dramatic rise of "porch pirates" caught on Ring cam.
  • Posted on: 12/18/2019

    CBD madness – at a supermarket near you

    I agree with you, but will also add that there are numerous studies (US and internationally), and published journals on the benefits of CBD for treating different ailments (epilepsy, anxiety, etc). The FDA (government) is notoriously slow, and as you've stated still behind the times on the classification in this case, so it's probably going to be quite some time before we see US government funded research, unfortunately. The thing I dislike most about retailers adding it to their products is that most don't list the potency of the CBD (or the potency is not as claimed), and there aren't any regulations regarding growing/sourcing or processing practices. Many CBD products available have been privately tested, and found to contain heavy metals and pesticides.
  • Posted on: 12/13/2019

    Are customers more loyal to brands or influencers?

    I don't personally put much stock in most influencers, but they're no more or less qualified than a "traditional" celebrity. In fact, quite often the opposite is true. They are fully engaged in their area of interest. They live and breathe those products/brands while actors and athletes will back almost anything (telecommunications, insurance, food/drinks, etc.) whether or not they're interested in it at all.
  • Posted on: 11/19/2019

    Will a purpose-driven site do good for Zappos?

    It's a good idea in theory, but executed poorly. They should've incorporated this concept into their main site instead of building a separate/disconnected one. The standalone site is also very clunky, and difficult to navigate. For example, they could've updated their categories tab to include "socially-conscious" or whatever they want to call it, and also update their search filters to include terms like "charity/donation," "recycled," etc. to help people find these products more easily.
  • Posted on: 11/19/2019

    Are Americans ready for a DTC shopping holiday?

    I agree with everyone. My only question is, do we have to call it DTC Friday? Worst name ever.
  • Posted on: 10/22/2019

    What should retailers do when brands post fake reviews?

    One-thousand isn't enough to guarantee validity. I've run across products on Amazon that have 20,000 reviews, but when I checked on sites like ReviewMeta or FakeSpot, only about 60 percent of them were real (bringing the nearly five star rating down to three stars). Most sites do nothing at all and leave it up to the consumer. If a site could boast 90 percent accuracy of reviews then they would definitely have an advantage over everyone else.
  • Posted on: 09/26/2019

    Amazon tests program to take better care of employees’ health

    Healthcare and beyond! They already offer prefab and container homes, so what's to stop them from insuring those homes as well... or even offering financing on them?
  • Posted on: 09/23/2019

    Amazon steps up on climate change, sort of

    That photo of trash left behind by climate change protesters was a viral hoax.
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