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Carlton D

VP of New Products, Select Design
  • Posted on: 11/16/2021

    Is physical retail entering a new age?

    Feels like it is worth diving down a few layers -- certain categories of retail will change differently based on consumer expectations and needs based on the product. Some categories lend themselves to e-commerce, others to brick and mortar. And certain stages of a products life cycle may also dictate what channel works best. I would think a CMO needs to consider these points in order to take advantage of the unique opportunities each channel offers.
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