PROFILE

Charlotte Kula-Przezwanski

Director of EMEA Columbus Consulting
Charlotte Kula-Przezwanski is a Partner and Board Member for Columbus Consulting. Charlotte joined CCI in September 2013 to head up EMEA and grow this territory. Prior to joining CCI, Charlotte held senior positions in both software companies specialising in Merchandise Planning solutions and also large UK Retailers. Charlotte is a Retail Buying & Merchandising specialist with over 20 years of experience working with retail, wholesale and manufacturing companies focused on improving corporate performance through better planning, execution & analysis. An interesting mix of buying and merchandising expertise, twinned with systems implementation knowledge. A commercially aware retail professional with wide ranging experience in senior management roles within merchandising, product development and buying. Including all buying & merchandising and buying, space planning, inventory management, supply chain management, sourcing and procurement. Deep experience in aligning the technological benefits of new systems with the practical requirements of the end users and merchandise information systems. A proficiency in both the U.K. and international multi-channel retail. A thorough understanding of a wide selection of product areas, differing retail models, channels to market and customer demographics. Successfully designed and implemented planning and allocation solutions for many customers, spanning apparel, footwear and specialty. Involved in design, development and implementation of many of today’s industry-leading planning and allocation solutions.
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  • Posted on: 08/06/2020

    Are pop-up shops more relevant in a pandemic-altered world?

    Pop-up shops were used heavily last year in the run up to the holiday season, I think they will be even more prevalent this holiday season to launch new brands, capture the "curbside pick-up" trend, used to reduce excess stock levels at competitive prices and give great options for flexibility and agility. Agile and nimble will be the words and actions that retailers need to think about and pop-up shops are a fantastic avenue for this. I think we will see many more over the next few months. I agree with other comments, they are also usually fun and a nicer shopping experience during COVID-19 than large shops.
  • Posted on: 08/06/2020

    Will shortages shortchange soft goods recovery?

    I agree with a lot of the discussion points. I think there is a glut of stock in certain categories and shortages in other categories. Buying and Merchandise teams have spent many hours replanning over the last few months. The challenge is the volatility of demand. Will there still be social events like Christmas get togethers and so people will buy party products like last year, or will there still be the trend for casual? What will happen to outerwear if people are not going out so much and these generally have longer lead times? As Columbus talks to its retail customers, these are the types of challenges they are facing and how can they be set up to react flexibly when the demand flexes.
  • Posted on: 08/06/2020

    Is now a good time to launch a retail startup?

    There are always pros and cons to starting new businesses and even more so during a pandemic. I agree with the discussion points that retail space could be cheaper now but also now more than ever; consumers have got more used to shopping on the internet and so the power of the internet for start ups is even greater. Columbus have been working with a start up in the Hair Care area and this is a great time to launch. It's all about creating great products, reaching your audience and providing exceptional service. You have to surprise and delight and then use the feedback to create loyalty and new customers.
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