PROFILE
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Craig Bloomfield

Co Founder & Director of Collectec Click & Collect Solutions
Designing Click & Collect solutions to drive fast efficient & service driven operations. In store, Drive Thru & mobile.
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  • Posted on: 08/03/2017

    Is ‘free’ a big enough incentive to get consumers to try click and collect?

    I would very much echo your comments on time being the most valuable commodity. Retailers need to remember that everyone is on the clock in one form or another. IF you can get a customer into store to collect (and hopefully buy more) then they need time to do this. Run their clock down with collection queues, frustration and general service fatigue and they have no time to browse and buy.
  • Posted on: 08/03/2017

    Is ‘free’ a big enough incentive to get consumers to try click and collect?

    Very true, and if retailers insist in charging for service then they better make sure its just that ... a VERY good service. Paying $4 to wait 15 minutes at store to collect will see customers voting with their feet as the hard work and money spent getting them there is wasted.
  • Posted on: 08/03/2017

    Is ‘free’ a big enough incentive to get consumers to try click and collect?

    I couldn't agree more! Time above all other commodities is head and shoulders the most valuable to consumers. Give them time and you give them choice, no need for a discount either as often they will pay more for this time/choice reward as we all need juggle a million things each and every day.
  • Posted on: 08/03/2017

    Is ‘free’ a big enough incentive to get consumers to try click and collect?

    For Europeans where C&C is long established, there tends to be 3 main drivers for using the service. Avoiding delivery costs, securing that must have item, inability to receive a home/work delivery. There are more but these tend to lead the way. So this is what gets the customer through the door to use the service, but arguably the bigger question is what will keep them coming back and selling the service on behalf of the retailer? Convenience -- making the in/at store collection experience as simple and stress free as it can be. No queues, no waiting, no fuss, no standing in line explaining to several people the who/what/where/when of their order -- just a fast efficient and service lead store collection journey that the customer can control. Get this right and the service will sell itself. Retailers crave the additional sales that store collections can bring, but run down the customer's clock with a long collection process and their time to buy has ran out.
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